Product Penetration Analytics

Decision Pipeline • 47,832 Members • 173,850 Products

Total Members
47,832
Active membership base
Avg Products/Member
3.65
Target: 4.0
Single-Product Members
6,250
Conversion opportunity
Wallet Share Index
30.4%
Products held / 12 possible

Cross-Sell Opportunities

🎯
HELOC
5.9% current penetration
32,400
$48,600,000
🎯
Personal Loan
7.9% current penetration
31,400
$25,120,000
🎯
IRA/Retirement
13.0% current penetration
29,000
$8,700,000
🎯
Mortgage
14.2% current penetration
28,400
$99,400,000
🎯
Certificate of Deposit
17.6% current penetration
26,800
$5,360,000

Key Insights

Wallet Share Opportunity
3.65 products per member — target is 4.0
HELOC Cross-Sell Opportunity
32,400 checking members without HELOC
Highest Penetration: Savings Account
97.8% of members hold this product

Product Penetration

Percentage of members with each product

Products per Member

Distribution of product count

Category Distribution

Products by category

Segment Wallet Share

Avg products by segment

Segment Analysis

boomer
4.8
14,200 members
gen_x
4.2
13,500 members
silent
3.4
6,132 members
millennial
3.1
9,800 members
gen_z
1.8
4,200 members